Social Media Marketing During COVID-19: Why and How?

Online Marketing

Social Media Marketing During COVID-19

The COVID-19 outbreak has really holed up a huge number of the global population in their homes. But, have you ever asked yourself what this means for the billions of economic engines scattered around the world? How will businesses sustain themselves? If these questions are making you have sleepless nights, you’re not the only one and you’ve come to the right place. Luckily, there’s a solution for this, which is Social media Marketing. Social media marketing is the use of social media platforms and websites to promote a product or service.

What is Social Media Marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service.


Why is Social Media Marketing the Answer?

Firstly, Let’s take a look  at the main reasons why you should take your marketing online now:

1. There’s a Sharp Rise in Demand for Online Content

In the quest of killing this Lockdown time, getting some information, and calming ourselves down, more and more people are turning to content that is online. Therefore, use this time to create enough content.

2. Influencers Make for Budget-Friendly and Effective Partners

Most influencers we know are having it all—a great following, great expertise, and the resources required to self-create content even from home. Additionally, most of them know their way around online marketing.

It is also very important to note that influencers are not spared from the effects of a slowed-down economy. This means they may be more open to negotiating and accepting deals that they perhaps wouldn’t on a normal day.

3.Small Efforts and Big Results

If you think about it, online marketing doesn’t need so much effort. You don’t need a lot of money or a lot of resources. All you need to do is create content that there’s a demand for, simple. Moreover, during this lockdown time, a little bit of some humour could be an added advantage.

How Can You Leverage Social Marketing During COVID-19?

1.Focus on Growing your Accounts, Not on Conversions

We’re living in an era where consumer spending has limited itself to the very essentials. So, expecting your online marketing to boost sales right now would definitely be something so unfair. However, you can use this great time to build your online following, and put out content that’s necessary.

For example, share tips on how to cook or maybe how to increase productivity while working from home. Alternatively, you can also share light content like memes or funny videos.

2. Partner with Influencers

These are social media personalities that can influence the buying decisions of your customers – even in tough times like these. Reach out to these social media personalities, and step up your online marketing.

This world pandemic has forced businesses to look for alternate solutions in order to keep alive. If you’re convinced that online marketing is the best way to keep your business on the go, follow the above tips and you’ll never go wrong.


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