What is the South African Customer Satisfaction Index?
The South African Customer Satisfaction Index (SAcsi) is an independent economic indicator, used to measure how satisfied customers are with the quality of products and services South African consumers make use of.
Why do we even need customer satisfaction index (SAcsi)?
The Index was developed to provide information on satisfaction with the quality of products and services available to consumers. Prior to the introduction of the SAcsi to South Africa, no national measure of quality from the perspective of the user was available. The SAcsi measures the quality of economic output as a complement to traditional measures of the quantity of economic output. Consulta’s founder Prof. Adré Schreuder also the man behind the SAcsi is an extraordinary Professor in the Department of Marketing Management.
We can’t talk about customer satisfaction without mentioning Prof. Adré Schreuder. He completed his B Com, B Com Hons & M Com all Cum Laude at University of Pretoria. Prof. Adré Schreuder completed his Doctoral studies at University of Johannesburg. He is the Founder & CEO of Consulta (Pty) Ltd, Founder & Chair of South African Customer Satisfaction Index (SAcsi), He has over 25 years experience in business consulted by companies across multiple industries both locally and internationally.
What industries are measured?
- Clothing Stores
- Full Service restaurants & Fast food outlets
- Medical schemes
- Supermarkets… Just to name a few.
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